![]() ![]() So, like all customers, I need to weigh the features and benefits I get from my available choices against the prices of those choices.įor relatively current movies, I think Netflix is inferior to On Demand and Redbox. ![]() Like most people, I prefer a low price, but I don’t necessarily want to give up features for that low price. The ability to watch movies on my laptop when I am traveling.It is definitely worth something to not have to drive to pick up a DVD and return it. When they are older and no longer part of the current conversation, my interest declines. I would like to see them within a month or two of release to DVD. One thing about a 60% price increase though – it has caused me to think about the choice, even though the extra $6 per month is really not much. I have been content to pay my $10 per month, watch a couple Netflix movies, and not be sure whether it was a good deal or a bad deal. In spite of my subscription, I still use on-demand rentals from my Verizon occasionally. I also did not stream movies very often, primarily because the selection was small and old. In fact I had one DVD for over a month before I watched it. I found it was rare that one-at-a-time would not meet my needs, because I rarely watched movies that quickly in succession. I originally subscribed to the unlimited, 2-DVDs-at-a-time package, but at the last price increase I downgraded to one at a time, plus streaming. I subscribed to Netflix for the convenience and the relatively low price of watching a bunch of movies. Perhaps writing about it will clarify it all for me. As a pricing professional, I am also interested to see how this works for Netflix. As a Netflix subscriber, I was shocked by the size of the increase, but I have not decided whether to change my subscription, cancel it, or just pay the higher rate. That move garnered plenty of attention and reaction, some quite vocal. Earlier this week, Netflix increased their price for their most popular offering by 60%. ![]()
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